Thoughts for 2019

As the first days of the new year were approaching, I was asked what I saw as biggest trends of 2019. Here are two things which I think, and hope, will increase this new year:

  1. Thinking green
  2. Making small lifestyle changes

One could argue, that these are just the the same thing, with different words, but I slightly disagree.

Thinking green could be shortened into idea, that we stop to think what are the things we need and what are those we just want. This is not very original thought, and it is not my own. But in the sense of circular economy, I recycle the idea [1]. If we know the difference of our needs and wants, maybe it is easier for us to accept that sometimes we need to let got of something, to create a better world.

Making small changes can contribute to a major change. I am not all that green in all my living choices, but I think it was echoing also in our christmas table. Traditionally finnish christmas celebration centerpiece has been the ham. Due to historical agriculture background, possibility of eating lot of meat in the darkest time of the year has been one of the key points in the party in the minds of finnish people. We have carried this tradition into our generation, as usually happens.

However, as I was now evaluating about our choices, I found out that we actually have changed our table contents into more ecological direction. We have already changed years earlier the ham to turkey, but again this year we had more vegetables than previous years. Oh, yes, we still have chocolate and other treats, but we have made some small changes, which actually cumulates towards bigger result.

Maybe the third trend, which I didn’t mention in the beginning is that we can, and we should, do choices which give positive effect to the local area. This can be seen as something simple as replacing bananas with local grown vegetables (bananas don’t grow that well in Finland) in mid-winter fiesta. But it also includes things like supporting the local service area economy (getting a massage nearby health spa).

I argue that these two main trends of 2019 are actually two sides of the same coin. The thinking green is setting up goals and making small lifestyle changes, is how we get there.

I think that year 2019 can be as good we wish to make it to be and even small changes count in global scale. Shared laughter is double the joy.

Tommi

[1] One weird sidetrack; I used Google Books Ngram Viewer to analyze written books and it turned out that approximately 1891 word “need” overtook the use of word “want”. Please do not go and make quick assumptions, as I do. Simplification of history is never a good thing.


New Cable Corporation has reinforced the SFFC Sales team!

We are proud to announce, that Mr. Pierre De Bie, BSc Economics, has joined New Cable Corporation as Account manager to reinforce our export sales in Europe. He is part of the SFFC Sales Team and works in co-operation with Tommi Rintala, Antti Backman and Brigitte Lanz. Pierre specializes in our standard product line of Shielded Flat Flexible Cables and Connectors.

He has got a long track in customer service and B2B sales. Before coming to Finland 20 years ago, he was active in sales and marketing of Carglass automotive windshields in France as well as marketing Rockwool insulation and acoustical ceilings in Holland and Belgium. In Finland he has worked in exporting sound attenuators in air handling systems (HVAC) for former IVK Tuote Oy, nowadays Lindab, and in exporting wood chippers for LHM Hakkuri Oy.

Pierre has always been involved in selling ecological solutions like noise attenuation, heat insulation and latest wood chips for improving our ecological footprint. This makes him eager to contribute to the future development of more sustainable cables with us.

Our French and Dutch speaking customers have been expressing their gratitude of getting Pierre De Bie on the team, since they will now be served in their own language.

We welcome Pierre as part of our New Cable-family and hereby also strengthen our promise to our customers; together we will think big and work smart to save the environment, one cable at a time!

Just phone Pierre at +358 50 596 5740 and he will be pleased to share your cable related needs with the NCC-teams expertise in order to deliver you cables that elevate the opportunities of your products to a totally new level!


Mrs Brigitte LANZ, Dr.Tech, has joined New Cable Corporation as Chief Technology Officer.

We have exciting news from Oulu, the capital of printed electronics. We are proud to announce, that Mrs Brigitte LANZ, Dr. Tech, has joined New Cable Corporation as Chief Technology Officer.

Brigitte is not only innovative and enthusiastic about experimenting and research, she is also highly experienced in materials, semiconductors and optics which are exactly the qualities New Cable Corporation has demand for in its current development phase.

One challenge that Printed Electronics industry faces along with other industries in the coming years, will be a drastic reduction demand in plastics use and in finding more ecologically viable and recyclable materials. New Cable Corporation has taken an active role in saving the environment and is engaged in a research work to in order to lead the development in its field. This will be one of the ambitious company goals Brigitte Lanz will be in charge of as part of her role as CTO.

In addition to this, Brigittes expertise will benefit all the customers of New Cable Corporation, since she will be joining the Futures Development Team to work in co-operation with Tommi Rintala and Antti Backman. In the immediate future, they will be conducting further development for Shielded Flat Flexible Cable (SFFC) series, connectors and customized OEM cables with embedded electronics for vehicle-, high-end consumer electronics and aviation industries.

Additionally, our German customers have been expressing their gratitude of getting Brigitte Lanz on the team, since they will now be served in their own language in all technical development matters.

We welcome Brigitte as part of our New Cable-family and hereby also strengthen our promise to our customers; together we will think big and work smart to save the environment, one cable at a time!