As the first days of the new year were approaching, I was asked what I saw as biggest trends of 2019. Here are two things which I think, and hope, will increase this new year:

1. Thinking green
2. Making small lifestyle changes

One could argue, that these are just the the same thing, with different words, but I slightly disagree.

Thinking green could be shortened into idea, that we stop to think what are the things we need and what are those we just want. This is not very original thought, and it is not my own. But in the sense of circular economy, I recycle the idea [1]. If we know the difference of our needs and wants, maybe it is easier for us to accept that sometimes we need to let got of something, to create a better world.

Making small changes can contribute to a major change. I am not all that green in all my living choices, but I think it was echoing also in our christmas table. Traditionally finnish christmas celebration centerpiece has been the ham. Due to historical agriculture background, possibility of eating lot of meat in the darkest time of the year has been one of the key points in the party in the minds of finnish people. We have carried this tradition into our generation, as usually happens.

However, as I was now evaluating about our choices, I found out that we actually have changed our table contents into more ecological direction. We have already changed years earlier the ham to turkey, but again this year we had more vegetables than previous years. Oh, yes, we still have chocolate and other treats, but we have made some small changes, which actually cumulates towards bigger result.

Maybe the third trend, which I didn’t mention in the beginning is that we can, and we should, do choices which give positive effect to the local area. This can be seen as something simple as replacing bananas with local grown vegetables (bananas don’t grow that well in Finland) in mid-winter fiesta. But it also includes things like supporting the local service area economy (getting a massage nearby health spa).

I argue that these two main trends of 2019 are actually two sides of the same coin. The thinking green is setting up goals and making small lifestyle changes, is how we get there.

I think that year 2019 can be as good we wish to make it to be and even small changes count in global scale. Shared laughter is double the joy.

Tommi

We are proud to announce, that Mr. Pierre De Bie, BSc Economics, has joined New Cable Corporation as Account manager to reinforce our export sales in Europe. He is part of the SFFC Sales Team and works in co-operation with Tommi Rintala, Antti Backman and Brigitte Lanz. Pierre specializes in our standard product line of Shielded Flat Flexible Cables and Connectors.

He has got a long track in customer service and B2B sales. Before coming to Finland 20 years ago, he was active in sales and marketing of Carglass automotive windshields in France as well as marketing Rockwool insulation and acoustical ceilings in Holland and Belgium. In Finland he has worked in exporting sound attenuators in air handling systems (HVAC) for former IVK Tuote Oy, nowadays Lindab, and in exporting wood chippers for LHM Hakkuri Oy.

Pierre has always been involved in selling ecological solutions like noise attenuation, heat insulation and latest wood chips for improving our ecological footprint. This makes him eager to contribute to the future development of more sustainable cables with us.

Our French and Dutch speaking customers have been expressing their gratitude of getting Pierre De Bie on the team, since they will now be served in their own language.

We welcome Pierre as part of our New Cable-family and hereby also strengthen our promise to our customers; together we will think big and work smart to save the environment, one cable at a time!

Just phone Pierre at +358 50 596 5740 and he will be pleased to share your cable related needs with the NCC-teams expertise in order to deliver you cables that elevate the opportunities of your products to a totally new level!