InnoFest – see you in Oulu 6-7th June!

Innovative top hat guys on the roll!

The 6th annual InnoFest will be hosted by PrintoCent Community in Nallikari, Oulu in June 6-7. InnoFest is fun and innovative way launch of our summer season every year, but it also carries a special significance for our company.

New Cable Corporation was founded as a result of a innovative and exited InnoFest team. It was year 2015, the second year of InnoFest tradition to be, as the founders of New Cable Corporation, Tommi Rintala and Antti Backman came up with the idea of SFFC, Shielded Flat Flexible Cables. It may or may not have been a direct idea of the innovation competition but the atmosphere of novelty convinced our entrepreneurs about the potential of printed electronics. New Cable Corporation was founded as a direct result of this in early 2016.

During InnoFest 2018 New Cable Corporation was able to present its first customer deliveries and some positive funding news. A year has gone fast and the team has grown from 2 to 5 with Dr. Brigitte Lanz as CTO, Essi Silvonen as COO and Pierre DeBie as Account Manager. There are some implications for further positive news you will hear from us during the Innofest. See you at Nallikari June 6-7!

Take a look at our pitch at Innofest in 2018!

New Cable Corporation is a member of OE-A

We are proud to announce, that New Cable Corporation is a member of OE-A (Organic and Printed Electronics association), which is the leading international industry association for organic and printed electronics.

We joined OE-A late 2018 and presented to the OE-A meeting members in the annual meeting during LOPEC in March 2019. Still, we are in the early stages in our involvement and have just begun to realize all the benefits the membership provides.

As OE-A is representing the total value chain of the rapidly emerging technology of organic and printed electronics, it provides an unique platform for co-operation between companies and research institutes.

By now, we have had the chance to participate in important industry workshops, including aviation, which was very interesting and beneficial for our future development. During LOPEC conference in Munich we met several new potential partners and customers through OE-A network. As the first welcome gesture, OE-A presented us in their magazine (see picture).

We are looking forward of all the co-operation this membership will have in its cards for us.

Towards environmentally sustainable cables

Sustainability on all products and services is becoming the new normal. Businesses are increasingly waking up to realize the environmental impacts of their operations and encouraged to consider and design the life cycle of their products to meet the demands of circularity and sustainability.

New Cable Corporation has committed to bring sustainable choices in to the cable business. So far it has enabled a significant reduction in the materials usage in comparison to traditional, widely used round cables. Especially the reduction in plastics usage has been substantial, as stated in our article from October 15th, 2018: Superior Resource Efficiency with SFFC – Shielded Flat Flexible Cable.

We consider this a good start, but it is not enough. Our goal is to promote sustainable cables by finding durable cable materials that are either biodegradable or recyclable. This will, in the future, enable our customers to select truly sustainable solutions. We are currently joining a consortium that will research materials and processes for sustainable electronics and will bring our expertise in that with regards of cables.

Follow us on Twitter or LinkedIn and we will keep you updated on how our quest towards sustainable cables proceeds!

Thoughts for 2019

As the first days of the new year were approaching, I was asked what I saw as biggest trends of 2019. Here are two things which I think, and hope, will increase this new year:

  1. Thinking green
  2. Making small lifestyle changes

One could argue, that these are just the the same thing, with different words, but I slightly disagree.

Thinking green could be shortened into idea, that we stop to think what are the things we need and what are those we just want. This is not very original thought, and it is not my own. But in the sense of circular economy, I recycle the idea [1]. If we know the difference of our needs and wants, maybe it is easier for us to accept that sometimes we need to let got of something, to create a better world.

Making small changes can contribute to a major change. I am not all that green in all my living choices, but I think it was echoing also in our christmas table. Traditionally finnish christmas celebration centerpiece has been the ham. Due to historical agriculture background, possibility of eating lot of meat in the darkest time of the year has been one of the key points in the party in the minds of finnish people. We have carried this tradition into our generation, as usually happens.

However, as I was now evaluating about our choices, I found out that we actually have changed our table contents into more ecological direction. We have already changed years earlier the ham to turkey, but again this year we had more vegetables than previous years. Oh, yes, we still have chocolate and other treats, but we have made some small changes, which actually cumulates towards bigger result.

Maybe the third trend, which I didn’t mention in the beginning is that we can, and we should, do choices which give positive effect to the local area. This can be seen as something simple as replacing bananas with local grown vegetables (bananas don’t grow that well in Finland) in mid-winter fiesta. But it also includes things like supporting the local service area economy (getting a massage nearby health spa).

I argue that these two main trends of 2019 are actually two sides of the same coin. The thinking green is setting up goals and making small lifestyle changes, is how we get there.

I think that year 2019 can be as good we wish to make it to be and even small changes count in global scale. Shared laughter is double the joy.


[1] One weird sidetrack; I used Google Books Ngram Viewer to analyze written books and it turned out that approximately 1891 word “need” overtook the use of word “want”. Please do not go and make quick assumptions, as I do. Simplification of history is never a good thing.

New Cable Corporation has reinforced the SFFC Sales team!

We are proud to announce, that Mr. Pierre De Bie, BSc Economics, has joined New Cable Corporation as Account manager to reinforce our export sales in Europe. He is part of the SFFC Sales Team and works in co-operation with Tommi Rintala, Antti Backman and Brigitte Lanz. Pierre specializes in our standard product line of Shielded Flat Flexible Cables and Connectors.

He has got a long track in customer service and B2B sales. Before coming to Finland 20 years ago, he was active in sales and marketing of Carglass automotive windshields in France as well as marketing Rockwool insulation and acoustical ceilings in Holland and Belgium. In Finland he has worked in exporting sound attenuators in air handling systems (HVAC) for former IVK Tuote Oy, nowadays Lindab, and in exporting wood chippers for LHM Hakkuri Oy.

Pierre has always been involved in selling ecological solutions like noise attenuation, heat insulation and latest wood chips for improving our ecological footprint. This makes him eager to contribute to the future development of more sustainable cables with us.

Our French and Dutch speaking customers have been expressing their gratitude of getting Pierre De Bie on the team, since they will now be served in their own language.

We welcome Pierre as part of our New Cable-family and hereby also strengthen our promise to our customers; together we will think big and work smart to save the environment, one cable at a time!

Just phone Pierre at +358 50 596 5740 and he will be pleased to share your cable related needs with the NCC-teams expertise in order to deliver you cables that elevate the opportunities of your products to a totally new level!

Flat Cable Harness For Vehicle

Mr Antti Backman, Chief Design Officer, New Cable Corporation writes about the effect Flat Cable Harness has on radio controlled vehicles:

“I have played around with radio controlled (RC) vehicles for few tens of years. For a long time I thought that these cars, tanks and aeroplanes are crappy; brushed electric motors and small combustion motors combined to Megahertz frequency range radio controls with modest transmission power. Within last ten years I have had to change my opinion on these devices, that have turned to magnificent pieces of gadgets and I love those.

Technology development has brought brushless motors and lithium-polymer batteries along with powerful Gigahertz frequency range radio controls to these devices. One thing has still been bothering me. The cables and the connectors. Especially the connectors have been annoying as the high amperage cables require sufficient connection. These connectors tend to be very bulky and difficult to use. One problematic thing with these cables and connectors is the heat generated by the high amperage. The cooling after the usage is also very slow.

When we introduced Shielded Flat Flexible Cables (SFFC) in 2016 we had plans to use those not only in automation electronics but also in vehicles. The last two years have been more than hectic, I have bought drones and learned how to fly with them. While assembling the drones I noted that it would be quite cool to use SFFC also on flying things. I had already “flattened” one RC car and the second one was even more integrated in terms of cable harnesses.

The first “flattened” car on the left. The individual flat cables are pushing maximum 120 amperes through. These cars were presented at IDTechEx Berlin 2018

The “more flattened” RC car was introduced to premium car manufacturers during the late autumn. I was quite happy to learn how the engineers and the designers were surprised about the weight difference the two RC car cabling had (we had also the “stock” car with round cables with us). The round cable set weighted 25 grams and our custom made flat harness 2 grams. We gave the opportunity for the designers and the engineers to drive these cars and after each “race” I noted the long lasting heat from the round cable car.

Here is the “more flattened” RC car. On the left are the removed round cables that weigh 25 grams and in the forefront the the flat cable harness that weigh 2 grams. The motor cabling is separate just to show what are the possibilities with flat cables. Flat connectors (green) can be seen on the car.

I have to admit that I am very thrilled from that late autumn event. In real size vehicles our cables really make the difference. It seems that we are going to save the world, one cable at a time.

Mr Antti Backman, Chief Design Officer, New Cable Corporation

P.S. Modern Megahertz radios are actually very nice, thanks to softwares and transmission power. Huge distances. ;-)”

7 Layers of Flat

As we demonstrate our Shielded Flat Flexible Cable (SFFC) to potential customers, we almost always hear the same questions. How can a cable this flat have have all the advantages and efficiency it is claimed to have? How do all the qualities fit in just 0.173 mm?

We decided to open up the structure in more details to give you a better understanding of our amazing product.

In a search for the optimal structure we have tried several paths. However, throughout the process the main requirements have been same:

  • High signal to noise ratio
  • High power carrying capacity
  • Flexibility
  • High EMI protection

The thickness of our SFFC was not always that important, but there is a definite relationship between flexibility and thickness. When you need flexibility, the cable needs to be thin.

All the 7 layers in our SFFC have a functional purpose. The outer coatings protect the cable from harsh usage environments and conditions. Shielding is used for EMI protection. The insulator controls the distance between signal traces and shielding. The conductor material is chosen in regard to conductivity and flexibility.

Other relevant reasons for the selection of the materials:

  • Manufacturing process needs to be controllable
  • Pricing of the materials needs to be stable
  • Materials need to have predictable life-time
  • SFFC and the materials need to be compatible with existing applications (and connectors)
  • Layer structure has to be lightweight
  • We wish to reduce the amount of plastics used

SFFC reference connector is Hirose FH12 -series. Stay also tuned for our own connector, which will be launched on early 2019.