We are proud to announce, that Mr. Pierre De Bie, BSc Economics, has joined New Cable Corporation as Account manager to reinforce our export sales in Europe. He is part of the SFFC Sales Team and works in co-operation with Tommi Rintala, Antti Backman and Brigitte Lanz. Pierre specializes in our standard product line of Shielded Flat Flexible Cables and Connectors.
He has got a long track in customer service and B2B sales. Before coming to Finland 20 years ago, he was active in sales and marketing of Carglass automotive windshields in France as well as marketing Rockwool insulation and acoustical ceilings in Holland and Belgium. In Finland he has worked in exporting sound attenuators in air handling systems (HVAC) for former IVK Tuote Oy, nowadays Lindab, and in exporting wood chippers for LHM Hakkuri Oy.
Pierre has always been involved in selling ecological solutions like noise attenuation, heat insulation and latest wood chips for improving our ecological footprint. This makes him eager to contribute to the future development of more sustainable cables with us.
Our French and Dutch speaking customers have been expressing their gratitude of getting Pierre De Bie on the team, since they will now be served in their own language.
We welcome Pierre as part of our New Cable-family and hereby also strengthen our promise to our customers; together we will think big and work smart to save the environment, one cable at a time!
Just phone Pierre at +358 50 596 5740 and he will be pleased to share your cable related needs with the NCC-teams expertise in order to deliver you cables that elevate the opportunities of your products to a totally new level!
Mr Antti Backman, Chief Design Officer, New Cable Corporation writes about the effect Flat Cable Harness has on radio controlled vehicles:
“I have played around with radio controlled (RC) vehicles for few tens of years. For a long time I thought that these cars, tanks and aeroplanes are crappy; brushed electric motors and small combustion motors combined to Megahertz frequency range radio controls with modest transmission power. Within last ten years I have had to change my opinion on these devices, that have turned to magnificent pieces of gadgets and I love those.
Technology development has brought brushless motors and lithium-polymer batteries along with powerful Gigahertz frequency range radio controls to these devices. One thing has still been bothering me. The cables and the connectors. Especially the connectors have been annoying as the high amperage cables require sufficient connection. These connectors tend to be very bulky and difficult to use. One problematic thing with these cables and connectors is the heat generated by the high amperage. The cooling after the usage is also very slow.
When we introduced Shielded Flat Flexible Cables (SFFC) in 2016 we had plans to use those not only in automation electronics but also in vehicles. The last two years have been more than hectic, I have bought drones and learned how to fly with them. While assembling the drones I noted that it would be quite cool to use SFFC also on flying things. I had already “flattened” one RC car and the second one was even more integrated in terms of cable harnesses.
The “more flattened” RC car was introduced to premium car manufacturers during the late autumn. I was quite happy to learn how the engineers and the designers were surprised about the weight difference the two RC car cabling had (we had also the “stock” car with round cables with us). The round cable set weighted 25 grams and our custom made flat harness 2 grams. We gave the opportunity for the designers and the engineers to drive these cars and after each “race” I noted the long lasting heat from the round cable car.
I have to admit that I am very thrilled from that late autumn event. In real size vehicles our cables really make the difference. It seems that we are going to save the world, one cable at a time.
Mr Antti Backman, Chief Design Officer, New Cable Corporation
P.S. Modern Megahertz radios are actually very nice, thanks to softwares and transmission power. Huge distances. ;-)”
As we demonstrate our Shielded Flat Flexible Cable (SFFC) to potential customers, we almost always hear the same questions. How can a cable this flat have have all the advantages and efficiency it is claimed to have? How do all the qualities fit in just 0.173 mm?
We decided to open up the structure in more details to give you a better understanding of our amazing product.
In a search for the optimal structure we have tried several paths. However, throughout the process the main requirements have been same:
High signal to noise ratio
High power carrying capacity
High EMI protection
The thickness of our SFFC was not always that important, but there is a definite relationship between flexibility and thickness. When you need flexibility, the cable needs to be thin.
Other relevant reasons for the selection of the materials:
Manufacturing process needs to be controllable
Pricing of the materials needs to be stable
Materials need to have predictable life-time
SFFC and the materials need to be compatible with existing applications (and connectors)
Layer structure has to be lightweight
We wish to reduce the amount of plastics used
SFFC reference connector is Hirose FH12 -series. Stay also tuned for our own connector, which will be launched on early 2019.
The use of plastics in under revolution – this non-degradable material manufactured from oil has faced and will continue to face even stronger demands to be traded into more environmentally friendly materials. For the plastics used, its recyclability will play a major role.
Environmental concerns are growing in importance and as any modern responsible business, New Cable Corporation has committed to create solutions that represent not only the best technology but also actively reduce the burden caused for the environment.
In comparing the traditional Round Cable and New Cable Corporations SFFC cable, the savings in materials, weight and space usage are concrete.
With its new Shielded Flat Flexible Cable – standard industrial cable product, New Cable Corporation has been able to reduce the use of plastics by 98% and total materials by 92% in comparison to traditional round cables of the same capacity. Whereas a traditional round cable weights 90g per meter, our SFFT weighs 6,7 g/ meter.
Shielded Flat Flexible Cables are now for sale. In addition to standard cables, New Cable Corporation also customizes OEM solutions for any needs your product development might have for cables.
We have exciting news from Oulu, the capital of printed electronics. We are proud to announce, that Mrs Brigitte LANZ, Dr. Tech, has joined New Cable Corporation as Chief Technology Officer.
Brigitte is not only innovative and enthusiastic about experimenting and research, she is also highly experienced in materials, semiconductors and optics which are exactly the qualities New Cable Corporation has demand for in its current development phase.
One challenge that Printed Electronics industry faces along with other industries in the coming years, will be a drastic reduction demand in plastics use and in finding more ecologically viable and recyclable materials. New Cable Corporation has taken an active role in saving the environment and is engaged in a research work to in order to lead the development in its field. This will be one of the ambitious company goals Brigitte Lanz will be in charge of as part of her role as CTO.
In addition to this, Brigittes expertise will benefit all the customers of New Cable Corporation, since she will be joining the Futures Development Team to work in co-operation with Tommi Rintala and Antti Backman. In the immediate future, they will be conducting further development for Shielded Flat Flexible Cable (SFFC) series, connectors and customized OEM cables with embedded electronics for vehicle-, high-end consumer electronics and aviation industries.
Additionally, our German customers have been expressing their gratitude of getting Brigitte Lanz on the team, since they will now be served in their own language in all technical development matters.
We welcome Brigitte as part of our New Cable-family and hereby also strengthen our promise to our customers; together we will think big and work smart to save the environment, one cable at a time!
Today, it would be challenging to find more important qualities for a new product design than performance and safety. These are the two main considerations inherent in the printed electronics design processes of New Cable Corporation. Testing of these critical qualities is now made in cooperation with an independent, FINAS T287 and CTIA accredited testing laboratory, Verkotan Ltd.
New Cable Corporation is known for its ground-breaking Shielded Flat Flexible Cables (SFFC), a disruptive technology that will in the coming years displace the traditional round cables, that carry excess weight and require plenty of space. This transformation will be led by the aviation, automotive and wearable industries, where weight, space and quality of the signal matters the most. To complement its line of standard cables, New Cable Corporation customises OEM solutions for practically any needs a customer might have. This includes embedded sensors, antennas etc. to flat and flexible printed electronic solutions. Each product design needs to provide the best performance enabled by prevailing technology and uncompromised safety for the customer and the end user.
New Cable Corporation has ensured the achievement of these goals by committing to collaboration with Verkotan, an accredited testing house offering a wide range of testing services. Verkotan is a Finland based, internationally operating provider of professional testing services varying from RF exposure testing through OTA and Antenna testing to tailored test solutions. Their tailored test solutions offer for example 5G and Narrowband IoT testing and various performance tests in order to direct product development in the right direction. Verkotan works rapidly, running the test process within 6 to 21 days to provide for the dynamic needs of the product development process.
In the coming years, this partnership will contribute to fortifying the role of New Cable Corporation as a designer and manufacturer of high performance and secure modern cable solutions for the versatile needs of its customers.
New Cable Corporation is a Oulu based Finnish startup company, spin-off from Delektre. Together we have more than 30 years of experience in cabling. Our mission is to change the world, one cable at a time. Now we have a website up and running, as you can see, if you are reading this.
As first we will bring you a different USB cable. As can be seen in the feature picture, the new cable will be flat. The world might not be flat, but cables should!
Follow us and our journey to develop new things in cabling.